Privacy Policy

Effective Date: May 20, 2026

Welcome to Rittenhouse Smiles (rittenhousesmiles.com). Your privacy and the security of your personal data are of utmost importance to us. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, use our online appointment request systems, or interact with our digital features.

Please note that this policy governs our online website practices. Protected Health Information (PHI) collected during your clinical treatment or submitted directly via patient portals is strictly protected under federal HIPAA guidelines and our clinical Notice of Privacy Practices, which is available upon request at our Philadelphia office.

1. Information We Collect

We collect information about you in two primary ways: directly from your input and automatically through website technologies.

A. Information You Voluntarily Provide

When you interact with our website—specifically through contact forms, emergency consultation inputs, or appointment request features—we may collect personal information including, but not limited to:

  • Full Name
  • Email Address
  • Phone Number
  • Preferred Appointment Dates and Times
  • General nature of your inquiry (e.g., cosmetic consultation, routine care, emergency appointment)

B. Information Collected Automatically

As you navigate through our website, we may use automatic data collection technologies (such as cookies and tracking pixels) to collect certain details about your equipment and browsing patterns, including:

  • IP address, operating system, and browser type.
  • Details of your visits to our website, including traffic data, location data, logs, and resources accessed.
  • Aggregated statistical data regarding web traffic trends (via platforms like Google Analytics). This data does not contain personally identifiable clinical details.

2. How We Use Your Information

We utilize the collected data to optimize your customer service journey and administrative scheduling, specifically to:

  • Respond directly to your requests for dental appointments or practice information.
  • Improve our website performance, layout, and visual flow based on traffic data.
  • Deliver notices, updates, or educational newsletters if you have explicitly opted into our practice mailing lists.
  • Fulfill any other operational purpose for which you explicitly provided the information.

3. HIPAA Compliance & Patient Health Information

Any clinical descriptions or confidential health details submitted via our standard website contact forms are handled with extreme discretion. However, standard email and web forms are not fully encrypted channels for medical history. We advise against sending highly sensitive clinical logs through public-facing web forms. Once your information reaches our internal clinical team, it falls strictly under our comprehensive HIPAA compliance infrastructure.

4. Third-Party Disclosure & Sharing

Rittenhouse Smiles does not sell, rent, or trade your personal website data to third parties for commercial or marketing gains. We only share information with trusted providers under the following conditions:

  • Service Providers: Contractors, developers, or IT agencies who support website management and are legally bound by confidentiality constraints.
  • Legal Requirement: If required to do so by local, state, or federal law, court order, or governmental regulation.

A. SMS and Mobile Communication Privacy

Mobile information, text messaging opt-in data, and consent details will not be shared, sold, or rented to any third parties or affiliates for marketing or promotional purposes. No mobile numbers or messaging consent details are ever leased to outside agencies under any circumstances.

5. Cookies and Tracking Technologies

Our website utilizes cookies to elevate your browsing experience (such as maintaining your display preferences). You have the complete right to adjust your web browser settings to refuse cookies or alert you when cookies are being deployed. Please note that changing cookie settings may slightly affect the performance of certain interactive tools on our site.

6. Data Security Measures

We deploy robust administrative and technical security safeguards tailored to secure your data from accidental loss, unauthorized access, alteration, or disclosure. However, no digital transmission over the internet or database storage platform is 100% secure; we cannot completely guarantee absolute digital invulnerability.

7. Your Rights and Choices

You have the full right to inquire about the specific personal data we hold regarding your online submission activity. You may request modifications, corrections, or total deletions of your online records by reaching out to our office staff directly using the contact methods detailed below.

8. State-Specific Consumer Rights

In accordance with state-level data privacy protection statutes, including the Pennsylvania Breach of Personal Information Notification Act, we guarantee our users the right to immediate, transparent notification should any data breach occur involving unencrypted consumer databases. We do not track or profile user information for automated dark-pattern marketing behaviors.

9. Updates to This Privacy Policy

Rittenhouse Smiles reserves the right to revise this digital Privacy Policy at any time. Any changes made will be updated directly on this page with a revised “Effective Date” at the top. We encourage you to check this page periodically to remain informed about how we safeguard your information.

10. Contact Information

If you have any questions, compliance concerns, or formal inquiries regarding this Privacy Policy or our general digital data protocols, please contact our administrative team at:

Rittenhouse Smiles
255 S 17th Street, Suite 2306
Philadelphia, PA 19103
Phone: (215) 732-8080
Website: rittenhousesmiles.com